Cold Email Deliverability & ROI Modeler — Free Pipeline
Model your outbound pipeline from send to closed deal. Simulate delivery, open, reply, meeting, and close rates to forecast revenue.
Pipeline Settings
Pipeline Funnel
Frequently Asked Questions
A healthy delivery rate is 95% or higher. Below 90% indicates sender reputation issues or poor list quality. Most ESPs report 95-99% delivery for well-maintained domains with proper SPF/DKIM/DMARC records.
Average cold email open rates range from 20-40%. Rates above 50% are exceptional. Below 15% suggests subject line issues or poor targeting. SaaS sees 25-35%, B2B services 30-45%, and e-commerce 15-25%.
A good cold email reply rate is 3-10%. Above 10% is excellent. Below 2% means your value proposition or targeting needs work. Personalization, clear CTAs, and relevant pain-point targeting significantly improve reply rates.
Start with 500-1,000 per month per sending domain to warm up. Scale to 5,000-10,000 as reputation builds. Most successful campaigns send 2,000-5,000 per domain per month. Sending too fast too early triggers spam filters and damages deliverability.
Common causes: sending to purchased/scraped lists, missing SPF/DKIM/DMARC records, high bounce rates above 2%, low engagement (opens/clicks), spam trap hits, sending too many emails too quickly, and using free email domains for outreach.