Influencer Rate Calculator — Free Sponsorship Rate &
Calculate sponsorship rates, engagement rate, and detect fake followers. Supports Instagram, TikTok, YouTube, and Twitter.
How much should influencers charge?
Influencer rates vary by platform, follower count, and engagement. A common formula is $100 per 10,000 followers for Instagram posts, with premium rates for high-engagement accounts.
What is a good engagement rate?
For Instagram: 1-3% is average, 3-6% is good, 6%+ is excellent. For TikTok: 3-9% is average. For YouTube: 1-3% is good. Higher engagement means more value for brands.
How do I detect fake followers?
Red flags include: engagement rate below 1% with 10K+ followers, like:comment ratio over 100:1, sudden follower spikes, and generic comments. Our calculator analyzes these signals.
Do influencer rates differ by niche?
Yes. Finance, tech, and B2B niches command 2-3x higher rates than lifestyle or entertainment. Niche audiences are more valuable to advertisers.